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In this work, John Kotter contends that the powerful economic aftershock of the oil crisis of 1973 - the globalization of markets and competition - has permanently changed the rules for success at work. He describes how this unexpected shift in the world economy is altering career paths, wage levels, the structure and function of corporations, and the very nature of work itself. He shows that conventional career paths through large corporations no longer lead to success as they once did. But at the same time, globalism is creating larger markets and enormous new opportunities for those with the education, motivation and talent - and equally large hazards for those who fear competition and over-value security. Based on a year-by-year analysis of the graduates of the class of 74's choices, actions, successes and failures, Kotter documents that the greatest opportunities have shifted away from large bureaucratic companies to smaller or more entrepreneurial ones, and away from professional management in manufacturing for consulting and other service industries, leadership and financial deal-making. In conclusion, he shows how the successful use of these new strategies requires high personal standards and a strong desire to win, and a willingness to continue to learn over an entire lifetime.
- Sales Rank: #2756278 in Books
- Published on: 1995-01-01
- Original language: English
- Number of items: 1
- Dimensions: 1.03" h x 6.36" w x 9.55" l,
- Binding: Hardcover
- 238 pages
From Booklist
Kotter is the Konosuke Matsushita Professor of Leadership at the Harvard Business School and author of numerous business books dealing with leadership and management, the most recent being Corporate Culture and Performance (1992), with James L. Heskett. Kotter's "new rules" prescribe how to win success at work and were formulated after tracking the careers of 115 Harvard Business School graduates for the last 20 years. In those two decades, Kotter detected a significant shift in what is required to succeed, but he notes that many are still attempting to use old strategies. He claims that the globalization of markets and competition is driving the shift and that those who do well today have "[capitalized] on globalization by pursuing career paths that are less linear, more dynamic, and more unstable." These often lead to starting and "growing" small businesses, consulting, organizational leadership, and dealmaking. Kotter also warns that to succeed, one must posses extraordinary competitive drive and take advantage of lifelong learning opportunities. A national publicity campaign and a large first press run will help generate demand for this book. David Rouse
Review
Letitia Baidridge CEO, Letitia Baldridge Enterprises, Inc. Wisely suggests that success today is no longer measured by total annual compensation alone, but by job satisfaction and good relationships, including with one's family and community. Right on, Professor Kotter! -- Review
About the Author
John P. Kotter is Konosuke Matsuhita Professor of Leadership at the Harvard Business School and an internationally recognized authority on managerial behavior and leadership. He lives in Cambridge, Massachusetts, with his wife and children.
Most helpful customer reviews
6 of 7 people found the following review helpful.
A Real Gem
By A Customer
Dr. John Kotter of Harvard Business School is one of the few scholarly business writers who consistently blends leading edge, visionary concepts with the tough-mindedness that most successful executives admire. I bought this book while looking for something else entirely, but it was well worth it.
I certainly discovered a real gem. Kotter gives us straight talk about the hard realities of today's executive business world. He disabuses us of the notion, if any of us still hold it, that there will be any safety or security in a career based on steady upward mobility in a traditional corporation. He wraps his stoic "new rules" around a twenty-year longitudinal study of the careers of Harvard Business School graduates of the Class of 1974. Showing the actual career paths of a plethora of genuine American success stories is not only fascinating reading, but highly educational.
Kotter bluntly states what it will take to be successful at work in the 21st century: "Settling for good, much less mediocrity is dangerous..Large numbers of people have been taught by big business, big labor and big government that fair-to-good is adequate...ten years from now fair-to-good will probably NEVER lead to success."
In order to get beyond the "fair-to good" range of performance, Professor Kotter makes a�strong case for executive assessment, maintaining that a careful, realistic and candid self-examination is imperative, and he places special emphasis on the need for self-awareness regarding gaps in one's development. He couples this with counsel on the need for constant learning.
What does Kotter's study imply for our concept of Executive Community? He says that for those who aim to lead large organizations, their role should be that of the revolutionary, breaking down hierarchies and replacing then with a "flexible network organization" with many more people taking up the responsibilities for leadership. There is a need, he says, to create "self-confidence in competitive situations" through education in both schools and business organizations.
Kotter calls the new business environment "Phase III", marked by globalization of markets and competition. He urges readers who feel that they are working in a business environment "that is not helping prepare him or her for an even tougher Phase III future should move out of that environment as fast as possible. AS FAST AS POSSIBLE."
I love Kotter's sense of urgency. And he is right about so many things, that, if you have not done already, get this book AS FAST AS POSSIBLE. It may be the best business book you have read in a very long time, and one of the few that may stir you to self-improvement.
4 of 4 people found the following review helpful.
Outstanding advice for workers of all levels...
By Steve Finnie
Similar to the advice offered by Darden finance professor Bob Bruner, himself a member of the HBS class profiled in this book, Kotter demonstrates that those who shunned the corporate world in favor of more impactful jobs with smaller companies have succeeded beyond the levels of their corporate ladder classmates.
Go to small companies and make a difference in the world. Push yourself. Don't accept a slow climb up a bureaucratic corporate ladder.
The book has numerous student profiles to demonstrate the benefits of the road less traveled. Kotter fleshes out the backgrounds and experiences of the students as effectively as character development in a Stephen King novel. The characters come to life and you really feel the urge to break out and go with the start-up company of your own or others. Considering today's dot-com world this advice from the mid-90's appears ahead of its time.
Relative to his other books this one is average, but what's average for Kotter would be exceptional for most.
Also by Kotter: "Leading Change" and "What Leaders Really Do" are also outstanding works by Kotter. HBR article Managing Your Boss (incorporated into "WLRD") is a great reading for MBAs, managers, and workers of all levels.
4 of 5 people found the following review helpful.
A must-read for future MBA's
By A Customer
Harvard Business School professor John Kotter has followed the career paths of the members of the Harvard Business School Class of 1974 -- and what he has found will astonish you if you are like me -- an MBA hopeful working for a large corporation. Kotter observes that the Harvard MBA's have succeeded financially and personally because they have followed volatile and nontraditional career paths outside of large firms. He argues that the world economy is so globalized and the boundaries of corporations are so blurred that the best career opportunities abide in the virtual corporation. In this new career marketplace, great rewards accrue to competitive risk-takers who continually renew their skills. Read this, but be warned: You may decide to quit your job and never work for a large corporation again.
-- Dan Green, Harvard Business School Class of 1999.
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